World AIDS Day 2015
with a special Facebook profile photo filter created by
fashion designer and HIV advocate Mondo Guerra

"Reflecting on my own journey living with HIV, I started with the idea of self-love. I created this design to honor those who we have lost to HIV, acknowledge the progress made since the outset of the epidemic and remind us that there is still work to be done in the fight against HIV/AIDS. Please use this filter as a source of inspiration and an opportunity to start a new conversation."

– Mondo Guerra

Help raise awareness of this important day and share your support by clicking the below button to add the filter to your Facebook profile picture.

The World Aids Day 2015 Overlay
Dr. Michael Gottlieb has a long history with HIV, dating from 1981 when he authored the first report identifying HIV as a new disease.
Dr. Gottlieb

Merck, in collaboration with Maria Davis, one of New York's premiere music promoters and devoted advocate for HIV awareness and education; Mondo Guerra, fashion designer and winner of Project Runway All Stars season 1; and renowned photographer and HIV activist, Duane Cramer, continues to bring the national education campaign I Design to the Community. The campaign is aimed at helping to empower people living with HIV to "vocalize" how their treatment is working in discussions with their healthcare team and to "tailor" their HIV treatment plan by approaching treatment "through their own lens."

Prompted by artistic self-expression, I Design encourages people living with HIV to have open and meaningful discussions with their doctors about their daily lives. People living with HIV are all different and their treatment plans should reflect those differences.

Maria, Mondo and Duane have made living positively with HIV a reality, and encourage others managing their HIV to do the same through an open physician-patient dialogue about goals of treatment now and in the future.

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